Digital technology is changing the nature of business in Africa. Low-cost, highly scalable digital business models have the potential to provide hundreds of millions of individuals, families, and SMEs with improved access to high-impact services.
In order to realise the significant commercial and social benefits of digital technology in Africa, it is critical to define and measure scale and understand the key factors that contribute to achieving it. To date, this topic remains an under-researched area.
DigitalxScale uses an innovative research methodology and a focus on Quantitative Analysis to help build a sector-wide understanding of how we can measure scale, and what factors enable it. Our work contributes to the understanding of a fast-moving and relatively young sector, one that has great potential to bring positive impacts to many people.
Scale is often deemed a yardstick of success by investors, policymakers, and practitioners. This research proposes a new methodology for measuring scale and provides a bird's-eye view of scale prevalence in African fintech.